# From brief to paid, all in one flow.

> Influencer marketing automation: create a campaign from one prompt, get an AI budget strategy, add suggested creators and send outreach in bulk.

Canonical page: https://kriyah.ai/features/campaign-management/  
Last updated: 2026-10-21

Campaigns are the heart of Kriyah. Create a campaign from a single prompt, get an AI strategy for your budget, add creators from three sources, and send personalised outreach to all of them at once, with every creator's stage tracked automatically.

## At a glance

- **Ways to start:** Campaign Agent, manual setup, or paste and track post links
- **Campaign types:** Paid and barter
- **Outreach:** Emails found automatically; AI-drafted message per creator
- **Tracking:** Stages update automatically through the Creator Portal

## What are the three ways to create a campaign?

- **Campaign Agent:** Describe the campaign in one prompt, for example "a Christmas campaign next month with about 50 creators, $50,000 budget, paid only, one reel each". The agent pulls out the details, asks follow-up questions for anything missing, and adapts to the campaign type: for barter it asks for the product's value instead of a budget. You review and edit an overview before creating.
- **Manual setup:** Fill in every field yourself, such as name, description and objective. Some teams prefer this hands-on route, so it stays.
- **Paste and track post links:** For campaigns that already happened. Paste post links or upload them in an Excel sheet, skip setup entirely, and go straight to tracking and a final report.

## What does the AI Strategy include?

Based on your campaign details and objective, Kriyah suggests a strategy. It's optional; use what helps.

- **Budget split:** How to divide your budget across creator tiers, with the reasoning
- **Content plan:** Formats suited to your objective and industry
- **Creator guidance:** The kind of creators to look for
- **Next steps:** Actions you can take directly from the strategy

## Where can you add creators from?

- **AI suggested creators** matched to the campaign and its objective
- Your [My Creators](https://kriyah.ai/features/influencer-crm/) database
- [Creator Search](https://kriyah.ai/features/influencer-search/), built right into the campaign
- Any creator by handle

## What goes into the creator brief?

Most of the brief is filled in from what you entered when creating the campaign, and every field stays editable:

- Brand name and website
- What the campaign is about, and whether it's paid or barter
- Target audience and locations
- Notes for the creator
- Budget per creator
- Payment cycle, such as 100% advance, Net 15 or Net 45
- Total slots and the final date to apply
- Reference links showing the content style you want

## How does influencer outreach work?

When you add a creator, Kriyah looks for their email automatically, including emails already in your imported data. If none is found, it says so clearly. Select creators and send outreach in bulk: the AI drafts a tailored email for each one, with a link to their private [Creator Portal](https://kriyah.ai/features/creator-portal/).

For creators reached by email through Kriyah, status and stage update automatically, from invited to negotiating, making content, live and paid. For creators without an email, switch them to manual and record outreach yourself. Even then, anything that happens in the Creator Portal still updates automatically.

## Frequently asked questions

### Can I create an influencer campaign with AI?

Yes. Describe the campaign in one prompt and the Campaign Agent extracts the details, asks follow-up questions and shows an editable overview before creating it.

### What is influencer marketing automation in Kriyah?

Kriyah automates the repetitive parts of a campaign: setting it up from a prompt, suggesting creators, finding emails, drafting outreach, moving creators through stages as they respond, and tracking every post once it goes live.

### Does Kriyah support barter campaigns?

Yes. For barter campaigns the Campaign Agent asks for the product's value, which can be a rough range, instead of a budget, and you can track shipments through the Creator Portal.

### Can I track a campaign I already ran?

Yes. Use paste and track post links: add the post links or upload them in Excel, and Kriyah tracks them and builds a final report.

### What if a creator has no email address?

Kriyah shows that no email was found. Switch that creator to manual, record outreach yourself, and share their portal link another way.

## Related features

- [Creator Portal](https://kriyah.ai/features/creator-portal/)
- [Campaign Reports](https://kriyah.ai/features/campaign-tracking/)
- [AI Agent](https://kriyah.ai/features/ai-agent/)

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