# See exactly what your competitors are doing.

> See what competitors spend on influencers, which creators they repeat, their tier mix and top sponsored posts, benchmarked against your brand. Download as PDF.

Canonical page: https://kriyah.ai/features/competitor-analysis/  
Last updated: 2026-10-21

A Competitor Report compares your brand with your competitors on influencer marketing and social media. Add your account and theirs, and see their estimated creator spend, the creators they keep returning to and what performs best.

## At a glance

- **Views:** Influencer View and Social Media & Engagement View
- **Platform:** Instagram today; TikTok and YouTube planned
- **Exports:** Full report as a PDF
- **AI chat:** Ask how a metric was derived or who leads on engagement

## How do you create a competitor report?

1. Add your own social media account.
2. Add your competitors' accounts.
3. Generate the report and switch between its two views.

## What does the Influencer View show?

The Influencer View focuses on each brand's influencer marketing:

- Estimated influencer spend and earned media value
- Estimated impressions, total engagements and average reach per post
- Efficiency: cost per engagement, CPM, engagement rate, real engagement rate, average likes and views per post
- Activity: number of sponsored posts and number of creators used, yours versus theirs
- Top-performing sponsored posts

> Note: Engagement metrics in this view cover creator content only, not the brand's own organic posts.

## Which creators do your competitors use?

See each brand's creator tier mix, how many nano, micro, mid-tier, macro and celebrity creators they used over a period, and the full list of creators they worked with. Repeat creators are tagged, so you can see who they keep going back to.

## What does the Social Media & Engagement View show?

- Follower count and total posts
- Likes, comments and content interactions, including views
- Engagement rate comparison: real, recent and overall engagement rate, and average performance per post
- Content types and posting frequency
- Audience reach and impressions
- Top hashtags and mentions
- Brand voice: the keywords and language each brand uses most
- Popular posts
- Network and collaborations

## Free sample: Sample Competitor Report

A brand benchmarked against two competitors: estimated influencer spend, earned media value, CPE and CPM, creator tier mix and repeat creators.

Request it at https://kriyah.ai/sample-reports/

## Frequently asked questions

### Can I see which influencers my competitors work with?

Yes. The Influencer View lists every creator a competitor has worked with, how many times, and flags the ones they keep going back to.

### How do you estimate competitor influencer spend?

Spend, CPE, CPM, earned media value, reach and impressions are estimated from detected sponsored posts using follower and engagement benchmarks. They are modelled estimates, labelled as such, not measurements.

### Which platforms do competitor reports cover?

Instagram today. TikTok and YouTube support is planned next.

## Related features

- [Creator Reports](https://kriyah.ai/features/influencer-analytics/)
- [Campaign Reports](https://kriyah.ai/features/campaign-tracking/)
- [Creator Search](https://kriyah.ai/features/influencer-search/)

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