# Know a creator before you commit.

> Influencer analytics and a fake followers check: see real engagement, real vs suspicious followers, brand safety and fair price before you commit.

Canonical page: https://kriyah.ai/features/influencer-analytics/  
Last updated: 2026-10-21

A Creator Report is Kriyah's in-depth influencer analytics for a single creator. It shows how their content really performs, who really follows them, whether they're brand-safe and what a fair price looks like, with an AI chat beside every report to explain any number.

## At a glance

- **Fake follower check:** Real vs suspicious followers and audience quality
- **Engagement:** Engagement rate, recent ER and real ER (reels and videos)
- **Commercials:** Estimated fair price range and media value per post
- **Exports:** PDF per creator, or many creators in one Excel sheet

## Which performance metrics are included?

- **Engagement rate:** Plus recent engagement rate for the last 30 days
- **Real engagement rate:** Reels and videos only, leaving out static posts and carousels
- **Estimated reach:** How many people a post is likely to reach
- **Fair price range:** Benchmarked against market rates
- **Media value per post:** What the exposure would cost as advertising
- **Content performance:** Likes-to-comments ratio, paid post ER and posting consistency

## How much of a creator's engagement is real?

Creator Reports separate earned and paid media: how much of the likes and comments are organic and how much were boosted with ad spend. Alongside, you see the real versus suspicious followers percentage, so you can spot bought or inactive audiences before you pay for them.

## What does it show about the audience?

- Audience gender and age
- Top cities and top countries
- Audience reachability
- Real versus suspicious followers, as a percentage
- Brand safety: whether it's safe for a brand to work with them
- Previous brand partnerships
- Their most popular posts

## What are verified performance metrics?

When a creator shares data directly from their own account, the report shows their real figures, not estimates. These include reach by follower type, reach by media type and account interactions. Creator Reports work for TikTok creators too.

## What does the AI Creator Assessment tell you?

Kriyah's AI reads the whole report and summarises:

- The creator's strengths
- Things to watch out for
- Audience quality and authenticity, rated weak, medium or strong
- Engagement quality
- Content and category relevance
- Content consistency
- Commercial signals in their content

Every report also has its own AI chat. Ask how a number was derived, which formula sits behind it, or how to read it.

## What can you do from a report?

- **Check fit for a campaign**: pick one of your campaigns and see whether this creator suits it
- Add the creator to a campaign
- Download the report as a PDF
- From the reports dashboard, select many creators and export them all to one Excel sheet

## Free sample: Sample Creator Report

A full creator analysis: engagement and real engagement rate, estimated reach and fair price, organic vs paid performance, audience, authenticity and brand safety.

Request it at https://kriyah.ai/sample-reports/

## Frequently asked questions

### How can I check if an influencer has fake followers?

Open their Creator Report in Kriyah. It shows the percentage of real versus suspicious followers, how much engagement is organic versus boosted, and rates audience quality and authenticity as weak, medium or strong.

### What is real engagement rate?

In Kriyah, real engagement rate measures engagement on reels and videos only, leaving out static posts and carousels. See the [glossary](https://kriyah.ai/glossary/#real-engagement-rate).

### Are the numbers estimates?

Some are. Reach and price range are estimates and are labelled that way. Verified performance metrics come directly from the creator's own account.

### Can I check a creator's engagement rate for free?

Yes. Use the free [Instagram engagement rate calculator](https://kriyah.ai/free-tools/instagram-engagement-rate-calculator/) for a quick check. A Creator Report goes further, with real ER, follower authenticity and audience data.

### Can I export creator reports?

Yes. Download any single report as a PDF, or select several creators and export them all to one Excel sheet.

## Related features

- [Shortlist & Compare](https://kriyah.ai/features/influencer-comparison/)
- [Creator Search](https://kriyah.ai/features/influencer-search/)
- [Competitor Reports](https://kriyah.ai/features/competitor-analysis/)

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