# Know where your creator budget will work hardest.

> For CMOs, growth leads and campaign managers: know where your creator budget will work hardest, find and scale the creators that convert, and prove ROI with one campaign report.

Canonical page: https://kriyah.ai/for-brands/  
Last updated: 2026-10-21

Kriyah helps brand teams find the right creators, check that their audience is real, see what competitors are doing, and attribute every campaign back to business results, so the next budget decision is easier than the last.

## At a glance

- **Discover:** Influencer search in plain words, across platforms
- **Vet:** Fake follower checks, brand safety and fair price
- **Benchmark:** Competitor creator spend and repeat creators
- **Attribute:** UTM links, link clicks, cost per view and ROI

## Three jobs, one platform

- **CMO:** "Know where your creator budget will work hardest." Business outcomes, confidence and ROI. See competitor spend before you set yours, and get one report that adds up cost, media value and return.
- **Growth lead:** "Find, test and scale the creators that convert." Speed, experimentation and performance. Shortlist in minutes, run small tests, track every post and link, and double down on what works.
- **Campaign manager:** "Run every creator campaign from one place, not twenty tabs." Control, fewer follow-ups and on-time delivery. Outreach, quotes, agreements, drafts, live links and payments move through one pipeline, and the Creator Portal does the chasing for you.

## What changes for a brand team?

| Today | With Kriyah |
|---|---|
| You can't tell real reach from bought followers. | [Creator Reports](https://kriyah.ai/features/influencer-analytics/) separate real and suspicious followers and check brand safety. |
| You don't know what competitors spend on creators. | [Competitor Reports](https://kriyah.ai/features/competitor-analysis/) estimate their creator spend, tier mix and top sponsored posts. |
| You're unsure whether a quote is fair. | Reports show an estimated fair price range against market rates. Try the free [influencer cost calculator](https://kriyah.ai/free-tools/influencer-cost-calculator/). |
| Leadership asks what the campaign earned. | The [campaign report](https://kriyah.ai/features/campaign-tracking/) shows cost per view, CPM, media value, link clicks and ROI. |

## Find influencers for your brand, with confidence

1. **Describe your ideal creator:** "Beauty creators whose audience is mostly women 18–30" works as a search. So do detailed filters.
2. **Check before you commit:** See real engagement, real versus suspicious followers, audience and brand safety in a Creator Report.
3. **Know what your competitors do:** See which creators they use, how often, at which tiers, and what they likely spend.
4. **Prove it to leadership:** Every campaign ends with one report: views, engagement, cost per view, media value and ROI.

## The Kriyah features brand teams use most

- [Creator Search](https://kriyah.ai/features/influencer-search/): Find creators on Instagram, TikTok and YouTube with filters or plain words.
- [Creator Reports](https://kriyah.ai/features/influencer-analytics/): Real engagement, real vs suspicious followers, brand safety and a fair price.
- [Competitor Reports](https://kriyah.ai/features/competitor-analysis/): See competitors' creator spend, tier mix and the creators they repeat.
- [Campaigns](https://kriyah.ai/features/campaign-management/): Create a campaign from one prompt and reach every creator at once.
- [Campaign Reports](https://kriyah.ai/features/campaign-tracking/): Automatic post tracking, link attribution and an ROI report, creator by creator.
- [AI Agent](https://kriyah.ai/features/ai-agent/): Ask what needs your attention today, from any page.

## Free sample: Sample Competitor Report

A brand benchmarked against two competitors: estimated influencer spend, earned media value, CPE and CPM, creator tier mix and repeat creators.

Request it at https://kriyah.ai/sample-reports/

## Frequently asked questions

### Which is the best influencer marketing platform for brands?

The right platform depends on your markets, platforms and team. Look for verified creator data, fake follower checks, competitor insight, campaign management and attribution in one place. Kriyah covers all of these, with an especially deep creator database in India and global coverage.

### Can a small brand team use Kriyah?

Yes. The Campaign Agent sets up a campaign from one prompt and the AI Strategy suggests how to split the budget, so you don't need a large team to run creator marketing well.

### How does Kriyah attribute sales and traffic to creators?

Each creator can get unique UTM links and affiliate tracking, and Kriyah tracks link clicks alongside views and engagement, so the campaign report connects creator content to traffic and sales signals.

### Can we run Instagram and YouTube influencer marketing together?

Yes. Creator Search covers Instagram, TikTok and YouTube, and campaigns track posts and report results in one place.

## Related features

- [Creator Reports](https://kriyah.ai/features/influencer-analytics/)
- [Competitor Reports](https://kriyah.ai/features/competitor-analysis/)
- [Campaigns](https://kriyah.ai/features/campaign-management/)

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