# The intelligence behind creator marketing.

> Kriyah is an AI creator marketing intelligence platform: discover the right creators, activate smarter campaigns and turn creator influence into measurable growth.

Canonical page: https://kriyah.ai/  
Last updated: 2026-10-21

Kriyah is an AI-powered creator marketing intelligence platform that helps brands discover the right creators, activate smarter campaigns and turn creator influence into measurable business growth.

## Turn influence into measurable growth

Most tools stop at a list of creators. Kriyah connects the four things that decide whether creator marketing pays off: the AI that plans it, the creator data behind every pick, the execution that gets it live, and the attribution that proves it worked.

- **AI** (Plans and explains the work): Campaign Agent sets up a campaign from one prompt; AI Strategy splits the budget across creator tiers; Every report has an AI chat that explains its numbers
- **Creator data** (Evidence behind every pick): Verified through direct partnerships with Meta and TikTok; Real vs suspicious followers and brand safety; Fair price range for every creator
- **Execution** (Gets campaigns live): Bulk outreach with AI-drafted emails; Quotes, agreements and drafts in the Creator Portal; Stages update automatically
- **Attribution** (Proves what worked): Automatic post tracking; Unique UTM links, link clicks and creator affiliates; Cost per view, media value and ROI per creator

## Sound familiar?

Creator marketing usually lives in a dozen spreadsheets, a hundred WhatsApp threads and a report someone builds by hand at midnight.

## One connected creator marketing platform

Ten tools that hand work to each other, from the first search to the final report. A creator you find in Creator Search can be checked in a Creator Report, added to a campaign, onboarded through the Creator Portal and measured in the Campaign Report without exporting a single spreadsheet.

### Discover: Find the right creators

- [Creator Search](https://kriyah.ai/features/influencer-search/): Find creators on Instagram, TikTok and YouTube with filters or plain words.
- [My Creators](https://kriyah.ai/features/influencer-crm/): Every creator you know in one influencer CRM, with ratings, tags and history.
- [Shortlist & Compare](https://kriyah.ai/features/influencer-comparison/): Shortlist while you search, then compare up to five creators side by side.

### Evaluate: Know before you commit

- [Creator Reports](https://kriyah.ai/features/influencer-analytics/): Real engagement, real vs suspicious followers, brand safety and a fair price.
- [Competitor Reports](https://kriyah.ai/features/competitor-analysis/): See competitors' creator spend, tier mix and the creators they repeat.

### Activate & measure: Run campaigns and attribute results

- [Campaigns](https://kriyah.ai/features/campaign-management/): Create a campaign from one prompt and reach every creator at once.
- [Creator Portal](https://kriyah.ai/features/creator-portal/): One private link per creator for quotes, agreements, drafts and payments.
- [Campaign Reports](https://kriyah.ai/features/campaign-tracking/): Automatic post tracking, link attribution and an ROI report, creator by creator.

### Team & AI: Work as one team, with AI

- [Workspaces](https://kriyah.ai/features/workspaces/): A separate workspace for every brand, with permissions per person.
- [AI Agent](https://kriyah.ai/features/ai-agent/): Ask what needs your attention today, from any page.

## How Kriyah runs a campaign, step by step

From one prompt to a finished ROI report. Here is what a campaign looks like inside Kriyah.

1. **Describe: Tell the Campaign Agent what you need.** One prompt, such as "50 nano and micro creators for October, one reel each". The agent fills in the details and only asks about what's missing.
2. **Plan: Get an AI strategy for your budget.** Kriyah suggests how to split the budget across creator tiers, which formats to use and what kind of creators to look for, with its reasoning.
3. **Pick: Add creators from three sources.** AI-suggested creators matched to the campaign, your own My Creators roster, or Creator Search, right inside the campaign.
4. **Reach out: Send personalised outreach in bulk.** Emails are found automatically and the AI drafts a tailored note for each creator, with a link to their private portal.
5. **Collaborate: Negotiate in the Creator Portal.** Creators read the brief, say yes, send quotes and accept counters in their own portal. Their stage updates for you automatically.
6. **Agree: Sign the agreement and approve content.** Terms, deliverables, usage and disclosure in one agreement, then drafts, change requests and approval in the same place.
7. **Track: Track every post automatically.** Live links sync into post tracking and refresh every day, with live results while the campaign runs.
8. **Prove: Share one report with the ROI.** Views, engagement, cost per view, CPM, media value and each creator's contribution, ready to download as a PDF.

## One brand story, adapted to each buyer

Kriyah is built for the people who own creator marketing results: the CMO who signs off the budget, the growth lead who has to make it convert, the campaign manager who runs creator marketing day to day, the agency that runs it for many clients, and the creators who make it happen.

- **CMO:** "Know where your creator budget will work hardest." Cares about business outcomes, confidence, roi.
- **Growth lead:** "Find, test and scale the creators that convert." Cares about speed, experimentation, performance.
- **Campaign manager:** "Run every creator campaign from one place, not twenty tabs." Cares about control, fewer follow-ups, on-time delivery.
- **Agency:** "Run more creator programs with less operational drag." Cares about productivity, scale, client reporting.
- **Creator:** "Get discovered for real influence, not vanity metrics." Cares about fairness, visibility, opportunities.

Master narrative: Better creator decisions. Better campaigns. Better growth.

## Where does Kriyah's creator data come from?

Creator data is verified and sourced through direct partnerships with Meta and TikTok. The database is especially deep in India and covers creators in many other countries worldwide.

Some numbers, such as estimated reach and fair price range, are estimates, and Kriyah labels them that way. Where a creator shares data from their own account, you see their real figures, marked as verified.

## Free creator marketing tools and sample reports

See how Kriyah thinks before you talk to anyone: calculate an Instagram engagement rate, estimate what a creator should cost, or download a sample report.

- [Instagram engagement rate calculator](https://kriyah.ai/free-tools/instagram-engagement-rate-calculator/)
- [Influencer cost calculator](https://kriyah.ai/free-tools/influencer-cost-calculator/)
- [Sample reports](https://kriyah.ai/sample-reports/): Sample Creator Report, Sample Creator Comparison Report, Sample Competitor Report, Sample Campaign Report

## Frequently asked questions

### What is Kriyah?

Kriyah is an AI-powered creator marketing intelligence platform. It helps brands and agencies discover the right creators, activate smarter campaigns and turn creator influence into measurable business growth, with influencer search, an influencer CRM, creator analytics with fake follower checks, competitor analysis, campaign management, a private creator portal, post tracking, link attribution and ROI reports.

### What is creator marketing intelligence?

It's the layer of data and AI that tells you which creators to work with, how to run the campaign and what it actually returned. Kriyah combines AI, verified creator data, campaign execution and attribution in one platform, so every decision is backed by evidence.

### How does Kriyah use AI?

AI runs through the whole workflow: the Campaign Agent sets up a campaign from one prompt, the AI Strategy suggests how to split your budget across creator tiers, AI suggests creators and drafts outreach, every report has an AI chat that explains its numbers, and the AI Agent tells you what needs your attention today.

### Is there a free trial?

Yes. Every plan starts with a 7-day free trial with 10 report credits, 10 tracked posts and up to 2 campaigns. No payment is needed to start. See [pricing](https://kriyah.ai/pricing/).

### Which social platforms does Kriyah support?

Creator Search covers Instagram, TikTok and YouTube. Plan allowances for discovery and post tracking cover Instagram, YouTube and TikTok (in markets where TikTok is available); Competitor Reports cover Instagram, with TikTok and YouTube planned next.

### Does Kriyah work outside India?

Yes. Kriyah has an especially deep creator database in India and global coverage across many countries, so brands and agencies in markets such as the Philippines and the rest of Southeast Asia can use it too.

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Kriyah, the intelligence behind creator marketing. Start a 7-day free trial: https://app.kriyah.ai/register · Book a demo: https://kriyah.ai/book-a-demo/