Tracking and attribution

Prove the impact, down to the dollar.

Kriyah tracks every campaign post automatically, attributes clicks and sales signals to each creator with unique links, shows live results while the campaign runs, and ends with one report that adds up views, engagement, cost and return, creator by creator.

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Pull the report out of the printer, or use the button. Every campaign ends with one.

kriyah.aiCampaign report
Monsoon Glow launch (sample)

Creators12
Posts18
Views2,400,000
Engagement rate4.6%
Positive sentiment81%
Budget$6,000
Cost per view$0.0025

Media value (est.)$11,760
Media value per $1$1.96
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How does influencer post tracking work?

When a creator adds their live link in the Creator Portal, the post appears in tracking automatically. You can also paste links yourself. Data refreshes every 24 hours, depending on your subscription, and you can refresh manually any time or export everything to CSV.

Can you see results while a campaign is running?

Yes. Live Results gives a combined, real-time view of the whole campaign while posts are being tracked. Daily performance shows how results built up over time, and which day did best.

What is in the final campaign report?

  • ResultsOverall views, likes, comments, shares and engagement rate
  • ROIBudget spent, cost per view, CPM, estimated media value and ROI
  • Audience qualityAudience quality score and sentiment: positive, neutral and negative
  • Campaign performanceCreators, posts, content interactions and combined follower reach
  • AudienceGender and age distribution
  • Earned vs paidOrganic and boosted media performance
  • Content breakdownReels, static posts and carousels
  • Per creatorEach creator's contribution in engagement and in money

How does Kriyah attribute results to each creator?

Views and likes show reach. Attribution shows what the reach did. In a Kriyah campaign you can:

  • Unique UTM linksGive every creator their own tracked link, so traffic shows up by creator in your analytics
  • Link clicksSee how many clicks each creator's link drove, next to their views and engagement
  • Creator affiliatesRun creators as affiliates and follow the sales signals they bring
  • ProductsAttach the products a campaign promotes, so results connect to what you sell

Together with cost per view, CPM and media value, this turns a campaign report into evidence for the next budget decision.

How is earned media value calculated?

Earned media value (EMV) estimates what the exposure from creator content would have cost if bought as advertising. Kriyah labels EMV and EMV-based ROI as modelled estimates, separate from measured results such as views and engagement, so you never mistake them for sales revenue. See the glossary.

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See a real Campaign Report

A finished campaign, end to end: views, interactions, engagement rate, spend, cost per 1,000 views, media value, creator-by-creator results and a data-quality appendix.

  • Campaign in numbers
  • Media economics and ROI
  • Creator-by-creator performance
  • What was measured and what was modelled

Free PDF, 8 pages.

FAQ

Questions about Post Tracking and Campaign Reports

How do you measure influencer marketing ROI in Kriyah?

The campaign report's ROI section compares budget spent with results: cost per view, CPM, estimated media value and ROI, plus each creator's individual contribution.

How often does post data refresh?

Every 24 hours, depending on your subscription package. You can also refresh manually at any time.

Can I get a report for a campaign I ran outside Kriyah?

Yes. Use paste and track post links in Campaigns to track existing posts and generate a final report.

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