Know a creator before you commit.
A Creator Report is Kriyah's in-depth influencer analytics for a single creator. It shows how their content really performs, who really follows them, whether they're brand-safe and what a fair price looks like, with an AI chat beside every report to explain any number.
7-day free trial. No payment needed.
Last updated
What do the numbers hide?
Every headline number in a Creator Report has a second, more honest one behind it. Select a number, or drag the lens, to see it.
Kriyah's take: 12% of her followers look suspicious. Her real audience is still about 1,25,000 people, which is healthy for her size.
Kriyah's take: Her reels outperform her photos. Real ER leaves out static posts and carousels, so you see what video actually earns.
Kriyah's take: Her ask is above the fair range for her reach. Counter at around $300.
Which performance metrics are included?
- Engagement ratePlus recent engagement rate for the last 30 days
- Real engagement rateReels and videos only, leaving out static posts and carousels
- Estimated reachHow many people a post is likely to reach
- Fair price rangeBenchmarked against market rates
- Media value per postWhat the exposure would cost as advertising
- Content performanceLikes-to-comments ratio, paid post ER and posting consistency
How much of a creator's engagement is real?
Creator Reports separate earned and paid media: how much of the likes and comments are organic and how much were boosted with ad spend. Alongside, you see the real versus suspicious followers percentage, so you can spot bought or inactive audiences before you pay for them.
What does it show about the audience?
- Audience gender and age
- Top cities and top countries
- Audience reachability
- Real versus suspicious followers, as a percentage
- Brand safety: whether it's safe for a brand to work with them
- Previous brand partnerships
- Their most popular posts
What are verified performance metrics?
When a creator shares data directly from their own account, the report shows their real figures, not estimates. These include reach by follower type, reach by media type and account interactions. Creator Reports work for TikTok creators too.
What does the AI Creator Assessment tell you?
Kriyah's AI reads the whole report and summarises:
- The creator's strengths
- Things to watch out for
- Audience quality and authenticity, rated weak, medium or strong
- Engagement quality
- Content and category relevance
- Content consistency
- Commercial signals in their content
Every report also has its own AI chat. Ask how a number was derived, which formula sits behind it, or how to read it.
What can you do from a report?
- Check fit for a campaign: pick one of your campaigns and see whether this creator suits it
- Add the creator to a campaign
- Download the report as a PDF
- From the reports dashboard, select many creators and export them all to one Excel sheet
See a real Creator Report
A full creator analysis: engagement and real engagement rate, estimated reach and fair price, organic vs paid performance, audience, authenticity and brand safety.
- Scorecard: ER, recent ER and reel ER
- Fair price range and media value per post
- Organic vs boosted engagement
- Audience, authenticity and brand safety
Free PDF, 4 pages.
Questions about Creator Reports
How can I check if an influencer has fake followers?
Open their Creator Report in Kriyah. It shows the percentage of real versus suspicious followers, how much engagement is organic versus boosted, and rates audience quality and authenticity as weak, medium or strong.
What is real engagement rate?
In Kriyah, real engagement rate measures engagement on reels and videos only, leaving out static posts and carousels. See the glossary.
Are the numbers estimates?
Some are. Reach and price range are estimates and are labelled that way. Verified performance metrics come directly from the creator's own account.
Can I check a creator's engagement rate for free?
Yes. Use the free Instagram engagement rate calculator for a quick check. A Creator Report goes further, with real ER, follower authenticity and audience data.
Can I export creator reports?
Yes. Download any single report as a PDF, or select several creators and export them all to one Excel sheet.
Works hand in hand with
Shortlist & Compare
Shortlist while you search, then compare up to five creators side by side.
Explore Shortlist & CompareCreator Search
Find creators on Instagram, TikTok and YouTube with filters or plain words.
Explore Creator SearchCompetitor Reports
See competitors' creator spend, tier mix and the creators they repeat.
Explore Competitor ReportsBetter creator decisions. Better campaigns. Better growth.
Start a 7-day free trial on your own creators and campaigns, or book a demo and we'll walk you through Kriyah with your team.
No payment needed to start.