See exactly what your competitors are doing.
A Competitor Report compares your brand with your competitors on influencer marketing and social media. Add your account and theirs, and see their estimated creator spend, the creators they keep returning to and what performs best.
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How do you create a competitor report?
- Add your own social media account.
- Add your competitors' accounts.
- Generate the report and switch between its two views.
What does the Influencer View show?
The Influencer View focuses on each brand's influencer marketing:
- Estimated influencer spend and earned media value
- Estimated impressions, total engagements and average reach per post
- Efficiency: cost per engagement, CPM, engagement rate, real engagement rate, average likes and views per post
- Activity: number of sponsored posts and number of creators used, yours versus theirs
- Top-performing sponsored posts
Engagement metrics in this view cover creator content only, not the brand's own organic posts.
Which creators do your competitors use?
See each brand's creator tier mix, how many nano, micro, mid-tier, macro and celebrity creators they used over a period, and the full list of creators they worked with. Repeat creators are tagged, so you can see who they keep going back to.
See a real Competitor Report
A brand benchmarked against two competitors: estimated influencer spend, earned media value, CPE and CPM, creator tier mix and repeat creators.
- Estimated influencer spend and EMV
- Efficiency: CPE, CPM and engagement rate
- Creator tier mix and repeat creators
- Social media and brand voice comparison
Free PDF, 9 pages.
Questions about Competitor Report
Can I see which influencers my competitors work with?
Yes. The Influencer View lists every creator a competitor has worked with, how many times, and flags the ones they keep going back to.
How do you estimate competitor influencer spend?
Spend, CPE, CPM, earned media value, reach and impressions are estimated from detected sponsored posts using follower and engagement benchmarks. They are modelled estimates, labelled as such, not measurements.
Which platforms do competitor reports cover?
Instagram today. TikTok and YouTube support is planned next.
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Find creators on Instagram, TikTok and YouTube with filters or plain words.
Explore Creator SearchBetter creator decisions. Better campaigns. Better growth.
Start a 7-day free trial on your own creators and campaigns, or book a demo and we'll walk you through Kriyah with your team.
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What does the Social Media & Engagement View show?